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First test of the Sony 16-35mm f2.8 GM2 compared to the 16-35 GM1

The new Sony 16-35mm GM2 is here and sets new standards! It is lighter, sharper and even more compact than its predecessor! Therefore, we show you today the direct comparison of the two G-Master lenses and show whether an upgrade is worth it!

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Camera Basics #19: Tilt shift lenses and the effect explained

The tilt shift effect is certainly an old shoe for many photographers, but this effect is very interesting to consider because it can be found in many facets of photography, so the use of tilt shift optics is not only at home in architectural photography.

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27. July | Fujifilm Innovation Day

Experience the most exciting Fujifilm innovations of the year in Düsseldorf.

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Guide to the best vlogging cameras

Casey Neistat may have been one of the first vloggers ever and probably laid the foundation for today's influencers. By taking the viewer into the everyday madness.

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No pro, no problem: Authentic portraits without a professional model | David Klammer for Fujifilm

How do I put a person who is not used to being photographed in the right light? Which poses work, what role do the hands play and how do I lighten the mood on set? David Klammer has a few tips and tricks for these and many other questions.

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Hands on the novelties: Fuji X-T50 and GFX 100S II

An exciting day is ahead of us, today Fujifilm presented a great variety of products! With a total of four new products, three of which we have already been able to test. You can find out more in our blog article below.

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