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Hands On: Sony 50-150mm f/2 GM

Sony introduces a new, powerful zoom lens: the 50-150mm G Master with a continuous aperture of f/2.0. Specially designed for portrait, wedding, concert and event photography, it is designed to give photographers more flexibility and creative freedom without compromising on image quality or handling. Compact, precise and fast: in this article, you can find out what makes the latest member of the G-Master series so special and what advantages it offers you in practice.

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Interesting campaigns

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Look forward to new top offers every day that are only valid for a short time!

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Demo equipment exhibits

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Photo competition details

Show us your best pictures and win great prizes!

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Photo contest "Blue" | until September 12

Show us how blue your photography is and win great prizes!

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Photo competition details

Show us your best pictures and win great prizes!

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Photo contest "Blue" | until September 12

Show us how blue your photography is and win great prizes!

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Analog cameras in 2025

It's not a new trend, but analog photography has enjoyed great popularity for some time now. We also have various analog cameras in our range and if you come to Düsseldorf, you can also look for a few old treasures in our second-hand shop!

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20.-23 May | PHOTO DAYS

Experience exciting shoots, photowalks, a great challenge, clean check and unique trade show deals

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