Sony Alpha system cameras

Take advantage of our fall deals and save up to €300 on select Sony cameras and lenses.

Sony combi discount

Save up to 400€ when you buy a Sony Alpha camera together with a SEL2470GM2 or SEL70200GM2 lens.

Welcome to Alpha Bonus

Buy an Alpha camera and get 200 euros off each of up to three select Sony lenses.

Sony student cashback

Get your Sony Student Cashback of up to €500 now on eligible cameras, lenses, and accessories.

Sony Bundle Discount

Save up to €200 when you buy select bundles: Sony Cinema Highlights bundled with select promotional lenses.

Sony warranty

When you purchase select Sony models, you'll receive an additional year of warranty

Sony's lightweight 100-400mm f/5.6-8: A telephoto zoom lens you can take with you on your travels!

A focal length of 400 millimeters doesn't necessarily mean a heavy backpack. The new Sony FE 100-400mm F5.6-8 OSS combines a versatile super-telephoto zoom range with a weight of just 654 grams, built-in image stabilization, and fast autofocus. We’ll show you who this compact full-frame telephoto lens is best suited for and what advantages it offers for wildlife photography, sports, and travel.

Sony FX5 Unveiled: 5K, Open Gate, Triple Base ISO!

The new Sony FX5 expands Sony’s Cinema Line with a compact camera packed with powerful professional features. With 5K, Open Gate, internal X-OCN, Triple Base ISO, and 32-bit float audio, it’s designed for filmmakers looking for maximum flexibility in a portable setup. Find out in our blog post what improvements the FX5 offers over the FX3, what features it includes, and who should consider upgrading.

The RX10 lives on. The tried-and-true 24–600 mm lens remains, while autofocus, continuous shooting speed, video capabilities, the viewfinder, and controls have been brought up to modern standards.

Sony Alpha 7 V vs. Alpha 7R VI: A Hands-On Test with Maurice Klaiber

Sony Alpha 7 V or Alpha 7R VI? Landscape and travel photographer Maurice Klaiber (@hoehen_flug) has tested both cameras under real-world conditions—from challenging lighting to subjects with a high level of detail. In this blog post, which includes a video, you’ll learn which features really matter in practice, where the Alpha 7 V shines as an all-around camera, and when it’s worth opting for the high-resolution Alpha 7R VI.

Sony Alpha 7R VI Live Talk: Wildlife, Studio, Video & Wedding

In the live talk from the Sony launch event, Sasan Amir, Luise Blumstengel, Awid Safaei, Ferdaus Nayebi and Klaus Hellmich talk about the Sony Alpha 7R VI and the new 100-400mm f/4.5 GM OSS in practice.

With the Sony Alpha 7R VI, Sony is adding the next high-resolution pro to its full-frame lineup. The camera enters an exciting market: The Alpha 1 II is the high-end flagship, the Alpha 7 V the powerful all-rounder — and the new A7R VI must prove whether a specialist in maximum resolution still offers enough unique value today. Find out in our review how Sony’s latest R model performs in practice.

On the road with the Sony Alpha 7 V - practical experience (Maurice Klaiber)

Hardly any other camera has recently generated as much discussion as the new Sony Alpha 7 V and Maurice has tested it extensively in real use. In this presentation, he shares his honest practical experiences: Does the camera deliver what it promises and what are its limitations?

The fascination of landscape photography (Maurice Klaiber)

In this talk, Maurice takes you on his exploratory journeys to some of the world’s most spectacular landscapes. You’ll learn about his approach to location scouting, composition, lighting, and post-processing. A source of inspiration for anyone looking to take their landscape photography to the next level.