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Sony Alpha system cameras

Consulting & more

Sony Alpha system cameras
23 products

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1
Item Nr. 57438
Immediately available Delivery probably between 16.07.2025 and 18.07.2025
MSRP* 1.699,-
Price before discount(s) 1.580,88
100,- Deal-Rabatt
Deal ends in16 days
- 100,-
Price after discounts 1.380,88
You pay today
After the purchase you will receive 100,- Euro back from Sony. further information:
Discount applies to: Sony Alpha 6700 (ILCE-6700) Gehäuse
1.480,88
free shipping starting at 299,-
incl. VAT /

Bundles with Sony Alpha 6700 (ILCE-6700) Body

Sony Alpha 6700 (ILCE-6700) Body -Returned Goods-

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
former MSRP* 1.699,-
You save 223,58
1.475,42

Sony

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
DEAL
Black Deal
Price before discount(s) 1.633,61
100,- Deal-Rabatt
Deal ends in16 days
- 100,-
Price after discounts 1.433,61
You pay today
After the purchase you will receive 100,- Euro back from Sony. further information:
Discount applies to: Sony Alpha 6700 (ILCE-6700) Gehäuse
1.533,61

Sony Alpha 6700 (ILCE-6700) + 16-50mm f/3.5-5.6 PZ OSS

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
DEAL
Black Deal
MSRP* 1.799,-
Price before discount(s) 1.633,61
50,- Deal-Rabatt
Deal ends in16 days
- 50,-
Price after discounts 1.483,61
You pay today
After the purchase you will receive 100,- Euro back from Sony. further information:
Discount applies to: Sony Alpha 6700 (ILCE-6700) + 16-50mm f/3,5-5,6 PZ OSS
1.583,61

Sony Alpha 6700 (ILCE-6700) + SEL 35mm f/1.8 OSS

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
DEAL
Black Deal
Price before discount(s) 1.897,26
100,- Deal-Rabatt
Deal ends in16 days
- 100,-
Price after discounts 1.597,26
You pay today
After the purchase you will receive 100,- Euro back from Sony. further information:
Discount applies to: Sony Alpha 6700 (ILCE-6700) Gehäuse
1.697,26
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Plastikfreie Verpackung
Item Nr. 43961
Immediately available Delivery probably between 16.07.2025 and 18.07.2025
MSRP* 2.799,-
Price after discounts 2.121,84
You pay today
After the purchase you will receive 150,- Euro back from Sony. further information:
Discount applies to: Sony Alpha 7 IV (ILCE-7M4) Gehäuse
2.271,84
free shipping starting at 299,-
incl. VAT /

Bundles with Sony Alpha 7 IV (ILCE-7M4) Body

Sony Alpha 7 IV (ILCE-7M4) incl. BC-QZ1 quick charger

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
DEAL
Black Deal
Price before discount(s) 2.372,90
100,- Deal-Rabatt
Deal ends in16 days
- 100,-
Price after discounts 2.122,90
You pay today
After the purchase you will receive 150,- Euro back from Sony. further information:
Discount applies to: Sony Alpha 7 IV (ILCE-7M4) Gehäuse
2.272,90

Sony Alpha 7 IV (ILCE-7M4) + SEL 50mm f/1.8 Prime

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
DEAL
Black Deal
Price before discount(s) 2.530,04
100,- Deal-Rabatt
Deal ends in16 days
- 100,-
Price after discounts 2.180,04
You pay today
After the purchase you will receive 150,- Euro back from Sony. further information:
Discount applies to: Sony Alpha 7 IV (ILCE-7M4) Gehäuse
2.330,04

Sony Alpha 7 IV (ILCE-7M4) + Sony battery NP-FZ100

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
DEAL
Black Deal
Price before discount(s) 2.443,44
100,- Deal-Rabatt
Deal ends in16 days
- 100,-
Price after discounts 2.193,44
You pay today
After the purchase you will receive 150,- Euro back from Sony. further information:
Discount applies to: Sony Alpha 7 IV (ILCE-7M4) Gehäuse
2.343,44

Sony Alpha 7 IV (ILCE-7M4) incl. BC-QZ1 quick charger + 2nd battery NP-FZ 100

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
DEAL
Black Deal
Price before discount(s) 2.477,31
100,- Deal-Rabatt
Deal ends in16 days
- 100,-
Price after discounts 2.227,31
You pay today
After the purchase you will receive 150,- Euro back from Sony. further information:
Discount applies to: Sony Alpha 7 IV (ILCE-7M4) Gehäuse
2.377,31
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From the blog

Mobile photo studio: studio quality to go

In this guide, we'll show you what's important for a mobile photo studio, which components are essential, what you need to look out for and how you can go from a suitcase to a ready-to-use shooting setup in just a few minutes.

Read now
Plastikfreie Verpackung
Item Nr. 50558
Immediately available Delivery probably between 16.07.2025 and 18.07.2025
Price after discounts 4.239,28
You pay today
After the purchase you will receive 200,- Euro back from Sony. further information:
Discount applies to: Sony Alpha 7R V (ILCE-7RM5) Gehäuse
4.439,28
free shipping starting at 299,-
incl. VAT /

Bundles with Sony Alpha 7R V (ILCE-7RM5) Body

Sony Alpha 7R V (ILCE-7RM5) + NP-FZ 100 battery

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
Price after discounts 4.249,83
You pay today
After the purchase you will receive 200,- Euro back from Sony. further information:
Discount applies to: Sony Alpha 7R V (ILCE-7RM5) Gehäuse
4.449,83

Sony Alpha 7R V (ILCE-7RM5) + Tamron 90mm f/2.8 Di III MACRO VXD

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
Price after discounts 4.661,13
You pay today
After the purchase you will receive 200,- Euro back from Sony. further information:
Discount applies to: Sony Alpha 7R V (ILCE-7RM5) Gehäuse
4.861,13

Sony Alpha 7R V (ILCE-7RM5) + Tamron 28-75mm f/2.8 Di III VXD G2

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
Price after discounts 4.840,42
You pay today
After the purchase you will receive 200,- Euro back from Sony. further information:
Discount applies to: Sony Alpha 7R V (ILCE-7RM5) Gehäuse
5.040,42

Sony Alpha 7R V (ILCE-7RM5) + Sigma AF 28-70mm f/2.8 DG DN Contemporary

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
Price after discounts 4.872,05
You pay today
After the purchase you will receive 200,- Euro back from Sony. further information:
Discount applies to: Sony Alpha 7R V (ILCE-7RM5) Gehäuse
5.072,05
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Item Nr. 12537
Immediately available Delivery probably between 16.07.2025 and 18.07.2025
MSRP* 2.299,-
You pay 1.475,42
free shipping starting at 299,-
incl. VAT /

Bundles with Sony Alpha 7 III (ILCE-7M3) Body black

Sony Alpha 7 III (ILCE-7M3) + Sony battery NP-FZ100

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
You pay 1.528,15

Sony

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
You pay 1.559,79

Sony Alpha 7 III (ILCE-7M3) + SEL 50mm f/1.8 Prime

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
You pay 1.644,16

Sony Alpha 7 III (ILCE-7M3) + SEL 28-70mm OSS FE black

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
MSRP* 2.499,-
You pay 1.739,07
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Free live consultation

Your individual consultation - from the comfort of your sofa

Arrange appointment
Item Nr. 49968
Immediately available Delivery probably between 16.07.2025 and 18.07.2025
You pay 2.424,58
free shipping starting at 299,-
incl. VAT /

Bundles with Sony Alpha FX30 Cinema Line (ILME-FX30)

Sony Alpha FX30 Cinema Line (ILME-FX30) + SEL 18-105mm f/4.0 G

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
Price after discounts 2.361,68
You pay today
2.461,68

Sony Alpha FX30 Cinema Line (ILME-FX30) + Tough CFexpress card type A 320 GB

Available Mitte Juli 2025.
Price after discounts 2.535,50
You pay today
After the purchase you will receive 100,- Euro back from Sony. further information:
Discount applies to: Sony Tough CFexpress Karte Typ A R 800 MB/S / W 700 MB/S 320 GB
2.635,50

Sony Alpha FX30 Cinema Line (ILME-FX30) incl. XLR handle unit

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
MSRP* 2.799,-
You pay 2.740,96

Sony Alpha FX30 Cinema Line (ILME-FX30) + SEL 11mm f/1.8

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
You pay 2.783,15
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Item Nr. 59251
Price after discounts 3.701,05
You pay today
After the purchase you will receive 200,- Euro back from Sony. further information:
Discount applies to: Sony Alpha 7C R (ILCE-7CR) Gehäuse schwarz
3.901,05
free shipping starting at 299,-
incl. VAT /

Bundles with Sony Alpha 7C R (ILCE-7CR) Body

Sony black

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
Price after discounts 4.544,74
You pay today
After the purchase you will receive 200,- Euro back from Sony. further information:
Discount applies to: Sony Alpha 7C R (ILCE-7CR) Gehäuse schwarz
4.744,74

Sony Alpha 7C R (ILCE-7CR) + 16-35mm f/4.0 G PZ Black

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
Price after discounts 4.655,67
You pay today
After the purchase you will receive 200,- Euro back from Sony. further information:
Discount applies to: Sony Alpha 7C R (ILCE-7CR) Gehäuse schwarz
After the purchase you will receive 100,- Euro back from Sony. further information:
Discount applies to: Sony SEL 16-35mm f/4.0 G PZ Sony FE-Mount
4.955,67

Sony Alpha 7C R (ILCE-7CR) + 20-70mm f/4.0 G Black

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
Price after discounts 4.597,85
You pay today
After the purchase you will receive 200,- Euro back from Sony. further information:
Discount applies to: Sony Alpha 7C R (ILCE-7CR) Gehäuse schwarz
After the purchase you will receive 200,- Euro back from Sony. further information:
Discount applies to: Sony SEL 20-70mm f/4.0 G Sony FE-Mount
4.997,85

Sony Alpha 7C R (ILCE-7CR) + Sigma 24-70mm f/2.8 DG DN II Art black

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
Price after discounts 4.856,91
You pay today
After the purchase you will receive 200,- Euro back from Sony. further information:
Discount applies to: Sony Alpha 7C R (ILCE-7CR) Gehäuse schwarz
5.056,91
Show all bundles
Item Nr. 59214
MSRP* 2.399,-
Price after discounts 2.113,65
You pay today
After the purchase you will receive 100,- Euro back from Sony. further information:
Discount applies to: Sony Alpha 7C II (ILCE-7CM2) Gehäuse silber
2.213,65
free shipping starting at 299,-
incl. VAT /

Bundles with Sony Alpha 7C II (ILCE-7CM2) Body

Sony Alpha 7C II (ILCE-7CM2) Body + SEL 28-60mm silver

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
MSRP* 2.699,-
Price before discount(s) 2.530,04
Price after discounts 2.430,04
You pay today
After the purchase you will receive 100,- Euro back from Sony. further information:
Discount applies to: Sony Alpha 7C II (ILCE-7CM2) Gehäuse + SEL 28-60mm silber
2.530,04

Sony Alpha 7C II (ILCE-7CM2) + Tamron 28-200mm f/2.8-5.6 Di III RXD silver

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
Price after discounts 2.704,24
You pay today
After the purchase you will receive 100,- Euro back from Sony. further information:
Discount applies to: Sony Alpha 7C II (ILCE-7CM2) Gehäuse silber
2.804,24

Sony Alpha 7C II (ILCE-7CM2) + SEL 40mm f/2.5 G silver

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
Price after discounts 2.721,11
You pay today
After the purchase you will receive 100,- Euro back from Sony. further information:
Discount applies to: Sony Alpha 7C II (ILCE-7CM2) Gehäuse silber
2.821,11

Sony Alpha 7C II (ILCE-7CM2) + SEL 50mm f/2.5 G silver

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
Price after discounts 2.721,11
You pay today
After the purchase you will receive 100,- Euro back from Sony. further information:
Discount applies to: Sony Alpha 7C II (ILCE-7CM2) Gehäuse silber
2.821,11
Show all bundles
Item Nr. 35856
Immediately available Delivery probably between 16.07.2025 and 18.07.2025
Price after discounts 4.122,89
You pay today
After the purchase you will receive 200,- Euro back from Sony. further information:
Discount applies to: Sony Alpha 7S III (ILCE-7SM3) Gehäuse
4.322,89
free shipping starting at 299,-
incl. VAT /

Bundles with Sony Alpha 7S III (ILCE-7SM3) Body

Sony Alpha 7S III (ILCE-7SM3) Body Customer return

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
4.217,43

Sony Alpha 7S III (ILCE-7SM3) + 35mm f/1.8

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
Price after discounts 4.418,19
You pay today
After the purchase you will receive 200,- Euro back from Sony. further information:
Discount applies to: Sony Alpha 7S III (ILCE-7SM3) Gehäuse
4.618,19

Sony

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
Price after discounts 4.861,13
You pay today
After the purchase you will receive 200,- Euro back from Sony. further information:
Discount applies to: Sony Alpha 7S III (ILCE-7SM3) Gehäuse
5.061,13

Sony Alpha 7S III (ILCE-7SM3) + Sigma 24-70mm f/2.8 DG DN II Art

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
Price after discounts 5.230,25
You pay today
After the purchase you will receive 200,- Euro back from Sony. further information:
Discount applies to: Sony Alpha 7S III (ILCE-7SM3) Gehäuse
5.430,25
Show all bundles
Item Nr. 19724
Immediately available Delivery probably between 16.07.2025 and 18.07.2025
You pay 7.908,61
free shipping starting at 299,-
incl. VAT /

Bundles with Sony Alpha 1 II (ILCE-1M2B) Body

Sony

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
You pay 8.910,50

Sony

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
You pay 12.547,89

Sony

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
You pay 14.663,65
Item Nr. 42239
Immediately available Delivery probably between 16.07.2025 and 18.07.2025
MSRP* 3.699,-
Price after discounts 3.184,66
You pay today
After the purchase you will receive 400,- Euro back from Sony. further information:
Discount applies to: Sony Alpha 7R IVA (ILCE-7RM4A) Gehäuse
3.584,66
free shipping starting at 299,-
incl. VAT /

Bundles with Sony Alpha 7R IVA (ILCE-7RM4A) Body

Sony Alpha 7R IVA (ILCE-7RM4A) Case - Returned Goods -

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
former MSRP* 3.699,-
You pay 3.111,13

Sony Alpha 7R IVA (ILCE-7RM4A) Body -Returned Goods-

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
former MSRP* 3.699,-
You pay 3.373,74

Sony Alpha 7R IVA (ILCE-7RM4A) + SEL 40mm f/2.5 G

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
Price after discounts 3.501,05
You pay today
After the purchase you will receive 400,- Euro back from Sony. further information:
Discount applies to: Sony Alpha 7R IVA (ILCE-7RM4A) Gehäuse
3.901,05

Sony

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
Price after discounts 3.564,70
You pay today
After the purchase you will receive 400,- Euro back from Sony. further information:
Discount applies to: Sony Alpha 7R IVA (ILCE-7RM4A) Gehäuse
After the purchase you will receive 200,- Euro back from Sony. further information:
Discount applies to: Sony SEL 24-105mm f/4,0 G OSS Sony FE-Mount
4.164,70
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Item Nr. 39782
Immediately available Delivery probably between 16.07.2025 and 18.07.2025
You pay before shopping cart discount 6.853,99
500,-
Discount will be applied in the shopping cart
500,- Sofortrabatt im Warenkorb when buying Sony Alpha 1 (ILCE-1) Gehäuse
free shipping starting at 299,-
incl. VAT /

Bundles with Sony Alpha 1 (ILCE-1) Body

Sony Alpha 1 (ILCE-1) housing - returned goods, packaging damaged

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
former MSRP* 7.299,-
You save 1.394,17
5.904,83

Sony Alpha 1 (ILCE-1) + SEL 20-70mm f/4.0 G

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
Price before shopping cart discount 7.603,15
Pay today before shopping cart discount
After the purchase you will receive 200,- Euro back from Sony. further information:
Discount applies to: Sony SEL 20-70mm f/4.0 G Sony FE-Mount
The 500,- euro shopping cart discount is only applied in the shopping cart.
Discount applies to: Sony Alpha 1 (ILCE-1) Gehäuse
7.803,15

Sony Alpha 1 (ILCE-1) + Sigma 24-70mm f/2.8 DG DN II Art

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
You pay before shopping cart discount 8.225,-

Sony Alpha 1 (ILCE-1) + SEL 24-70mm f/2.8 GM2

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
You pay before shopping cart discount 8.910,50
Show all bundles
Item Nr. 38984
Available Mitte Juli 2025.
You pay 4.955,67
free shipping starting at 299,-
incl. VAT /

Bundles with Sony Alpha FX3A Cinema Line (ILME-FX3A) Sony E-mount

Sony

Available Mitte Juli 2025.
Price after discounts 5.341,17
You pay today
After the purchase you will receive 200,- Euro back from Sony. further information:
Discount applies to: Sony SEL 24-105mm f/4,0 G OSS Sony FE-Mount
5.541,17

Sony

Available Mitte Juli 2025.
Price after discounts 5.441,17
You pay today
After the purchase you will receive 200,- Euro back from Sony. further information:
Discount applies to: Sony SEL 24-105mm f/4,0 G OSS Sony FE-Mount
5.641,17

Sony

Available Mitte Juli 2025.
Price after discounts 6.257,18
You pay today
After the purchase you will receive 100,- Euro back from Sony. further information:
Discount applies to: Sony SEL 16-35mm f/2,8 GM Sony FE-Mount
6.357,18

Sony

Available Mitte Juli 2025.
Price after discounts 6.179,41
You pay today
After the purchase you will receive 200,- Euro back from Sony. further information:
Discount applies to: Sony SEL 24-70mm f/2,8 GM Sony FE-Mount
6.379,41
Show all bundles
Item Nr. 66559
Immediately available Delivery probably between 16.07.2025 and 18.07.2025
You pay 7.381,30
free shipping starting at 299,-
incl. VAT /

Bundles with Sony Alpha 9 III (ILCE-9M3) Body

Sony Alpha 9 III (ILCE-9M3) + Tamron 28-75mm f/2.8 Di III VXD G2

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
You pay 7.855,88

Sony Alpha 9 III (ILCE-9M3) + Sigma 24-70mm f/2.8 DG DN II Art

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
You pay 8.330,46

Sony

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
You pay 8.330,46

Sony Alpha 9 III (ILCE-9M3) + Tamron 35-150mm f/2-2.8 Di III VXD

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
You pay 8.699,58
Show all bundles
Item Nr. 42259
Item has been ordered
MSRP* 749,-
You pay 610,63
free shipping starting at 299,-
incl. VAT /

Bundles with Sony Vlog camera Alpha ZV-E10 Body

Sony Vlog camera Alpha ZV-E10 + SEL 16-50mm PZ OSS

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
MSRP* 849,-
You pay 705,43

Sony

Item has been orderedItem has been ordered. Delivery time 1-3 months
You pay 774,28

Sony Vlog camera Alpha ZV-E10 + ECM-W2BT Bluetooth Microphone

Item has been orderedItem has been ordered. Delivery time 1-3 months
You pay 788,86

Sony

Item has been orderedItem has been ordered. Delivery time 1-3 months
You pay 1.027,39
Show all bundles
Plastikfreie Verpackung
Item Nr. 53355
Item has been ordered
MSRP* 2.699,-
Price after discounts 2.119,11
You pay today
After the purchase you will receive 200,- Euro back from Sony. further information:
Discount applies to: Sony Alpha ZV-E1 Gehäuse
2.319,11
free shipping starting at 299,-
incl. VAT /

Bundles with Sony Alpha ZV-E1 Body

Sony Alpha ZV-E1 + SEL 28-60mm

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
MSRP* 2.999,-
Price after discounts 2.225,08
You pay today
After the purchase you will receive 200,- Euro back from Sony. further information:
Discount applies to: Sony Alpha ZV-E1 + SEL 28-60mm
2.425,08

Sony Alpha ZV-E1 + memory card UHS-II R300 TOUGH 256 GB

Available Mitte Juli 2025.
Price after discounts 2.367,14
You pay today
After the purchase you will receive 200,- Euro back from Sony. further information:
Discount applies to: Sony Alpha ZV-E1 Gehäuse
After the purchase you will receive 100,- Euro back from Sony. further information:
Discount applies to: Sony SDXC UHS-II R300 TOUGH Class10 Speicherkarte 256 GB
2.667,14

Sony Alpha ZV-E1 + SEL 28-60mm + memory card UHS-II R300 TOUGH 256 GB

Immediately available Delivery probably between 16.07.2025 and 18.07.2025
Price after discounts 2.483,15
You pay today
After the purchase you will receive 200,- Euro back from Sony. further information:
Discount applies to: Sony Alpha ZV-E1 + SEL 28-60mm
After the purchase you will receive 100,- Euro back from Sony. further information:
Discount applies to: Sony SDXC UHS-II R300 TOUGH Class10 Speicherkarte 256 GB
2.783,15

Sony

Item has been ordered
Price after discounts 2.646,42
You pay today
After the purchase you will receive 200,- Euro back from Sony. further information:
Discount applies to: Sony Alpha ZV-E1 Gehäuse
2.846,42
Show all bundles
23 Produkte , Page
1

Sony promotions

Use the 0% financing now with Paypal

Secure all promotions today and easily finance your new photographic equipment.

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Sony Cashback

Get up to 400€ Sony cashback on participating cameras, lenses and accessories.

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Sony Lens Discounts

Get up to 200€ discount on selected Sony lenses. The discount will be deducted directly in the shopping cart.

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Sony teleconverter action

Save €200 now when you buy selected Sony lenses in a set with a teleconverter.

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Sony warranty

When you purchase selected Sony models, you will receive an additional year's warranty until 31.03.2025

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Sony combi discount

Save up to 300€ when you buy selected sets: Sony Alpha 7 IV Sony Alpha 7R V or Sony Alpha 6700 in a kit.

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Welcome to Alpha Bonus

Buy an Alpha camera and get €100 off up to three selected Sony lenses.

Inform now

The system cameras from Sony - for snapshots and professional photography

The Sony Alpha system camera impresses with its user-friendly handling and compact, clearly laid out body. In addition, the mirrorless camera from Sony can be compared with SLR cameras and in some cases even surpasses them by far, the quality of the images and the extremely good performance of the image sensor are in no way inferior to such a camera. The Sony Alpha system camera is equally suitable for both beginners and professionals, as its operation is uncomplicated and easy to understand. Countless technical highlights and practical innovations ensure optimum quality and performance with this camera. Its speed is truly unsurpassed when the opportunity arises for a unique snapshot.

The Sony Alpha 7 series sets new standards when it comes to combining compactness, ease of use and tremendous image quality. The Alpha 7 interchangeable lens camera with full-frame sensor enables absolutely professional photography and impresses with above-average results and maximum user-friendliness.

Sony system cameras in full format or APS-C?

Whether beginner, amateur or professional. Sony offers a suitable camera in every area, so an APS-C camera is not only aimed at beginners or amateurs. The Cinema Line with the FX3 model is now even certified by Netflix and is therefore also suitable for cinema productions, whether for vlogging or professional video productions. The system cameras from Sony are suitable for every application, the optimized autofocus helps you to always have a sharp image. The APS-C series includes the Alpha 6X00 series and the full-frame cameras can be found in the Alpha 7X. The Cinema cameras include the FX series, which have a robust body and freely assignable buttons.

Sony blog posts

The new Sony FX2 in the Creator test

With the new Alpha FX2, Sony is expanding its successful Cinema Line with a new camera that is exciting for both video and photo professionals. Here we summarize the most important technical innovations, compare it to the Alpha 7 IV, FX3 and FX30 and give authentic voices from the field.

learn more

The fascination of cosplay - atmospheric staging of characters

This live workshop is about cosplay photography, what makes it special and how to correctly stage the many different characters from anime, manga, games and much more.

Watch it again now!

Workflow and equipment - successfully mastering every production

Every project is different. In this workshop, you will learn how to always choose the right set-up. Chris Koch will show you how he adapts the equipment specifically to different productions, why "less is more" is often the better approach and which gear he would never do without.

Watch it again now!

Smart use of social media as a video or photographer

Learn how to use social media correctly, which formats work and how to create content. Learn how to use social media in a targeted way to build reach, attract customers and strengthen your personal brand.

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Hands On: Sony 50-150mm f/2 GM

Sony introduces a new, powerful zoom lens: the 50-150mm G Master with a continuous aperture of f/2.0. Specially designed for portrait, wedding, concert and event photography, it is designed to give photographers more flexibility and creative freedom without compromising on image quality or handling. Compact, precise and fast: in this article, you can find out what makes the latest member of the G-Master series so special and what advantages it offers you in practice.

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Small, light and flexible: Sony 16mm f/1.8 GM

With the new 16mm f/1.8 G in the ultra-wide-angle range, the company is presenting a new lens that now opens up even more creative possibilities. We were able to get our hands on the new fixed focal length in advance and test it briefly. In this blog post, we tell you all about what the new lens can do and, above all, for whom it might be worth a look.

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New possibilities for sports and wildlife: Sony 400-800mm G OSS

With the new 400-800mm f/6.3-8 G OSS, Sony is adding a completely new focal length range to its telephoto zoom selection, which could be particularly exciting for wildlife and sports photographers. We were allowed to take the new lens in our hands for you in advance and subject it to a short practical test.

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After more than three years, there is finally to be a successor to the Sony Alpha 1 and today we got our hands on it and were able to test it for you. The Alpha 1 is aimed at absolute professional photographers, as it is the top of the range in the Sony product cosmos. It therefore represents the perfect hybrid camera, which was also made for every requirement. In this article, you will find out whether this is the case and whether the Sony Alpha 1 II lives up to this! In addition to the new camera, Sony has also gifted us with a new lens, the Sony 28-70 F2 GM.