Sony Alpha system cameras

Sony X-MAS Deal

Get the best X-MAS deals with up to €400 X-MAS discount + cashback for Sony fans!

Sony Cashback

Get up to 500€ Sony Cashback on participating cameras, lenses and accessories.

Get a €100 combination discount on selected sets with Sony cameras and lenses that are just right for your photography: Landscape, Portrait or Wildlife.

Sony teleconverter action

Save €200 now when you buy selected Sony lenses in a set with a teleconverter.

Sony warranty

When you purchase selected Sony models, you will receive an additional year's warranty until 31.03.2025

Welcome to Alpha Bonus

Buy an Alpha camera and get €100 off up to three selected Sony lenses.

15 tips for travel photography - The best ideas from our community competition

We asked you what tips you have for travel photography and you delivered! From lighting moods and perspectives to technical insights: You shared your knowledge and showed how versatile the topic of travel photography is.

The new Sony FX2 in the Creator test

With the new Alpha FX2, Sony is expanding its successful Cinema Line with a new camera that is exciting for both video and photo professionals. Here we summarize the most important technical innovations, compare it to the Alpha 7 IV, FX3 and FX30 and give authentic voices from the field.

The fascination of cosplay - atmospheric staging of characters

This live workshop is about cosplay photography, what makes it special and how to correctly stage the many different characters from anime, manga, games and much more.

Workflow and equipment - successfully mastering every production

Every project is different. In this workshop, you will learn how to always choose the right set-up. Chris Koch will show you how he adapts the equipment specifically to different productions, why "less is more" is often the better approach and which gear he would never do without.

Smart use of social media as a video or photographer

Learn how to use social media correctly, which formats work and how to create content. Learn how to use social media in a targeted way to build reach, attract customers and strengthen your personal brand.

Hands On: Sony 50-150mm f/2 GM

Sony introduces a new, powerful zoom lens: the 50-150mm G Master with a continuous aperture of f/2.0. Specially designed for portrait, wedding, concert and event photography, it is designed to give photographers more flexibility and creative freedom without compromising on image quality or handling. Compact, precise and fast: in this article, you can find out what makes the latest member of the G-Master series so special and what advantages it offers you in practice.

Small, light and flexible: Sony 16mm f/1.8 GM

With the new 16mm f/1.8 G in the ultra-wide-angle range, the company is presenting a new lens that now opens up even more creative possibilities. We were able to get our hands on the new fixed focal length in advance and test it briefly. In this blog post, we tell you all about what the new lens can do and, above all, for whom it might be worth a look.

New possibilities for sports and wildlife: Sony 400-800mm G OSS

With the new 400-800mm f/6.3-8 G OSS, Sony is adding a completely new focal length range to its telephoto zoom selection, which could be particularly exciting for wildlife and sports photographers. We were allowed to take the new lens in our hands for you in advance and subject it to a short practical test.