Sony Alpha system cameras

Sony Cashback

Get up to 400€ Sony cashback on participating cameras, lenses and accessories.

Sony Alpha instant discount

Get up to 500€ instant discount on Sony Alpha models. The instant discount will be deducted in the shopping cart.

Sony Lens Discounts

Get up to 200€ discount on selected Sony lenses. The discount will be deducted directly in the shopping cart.

Sony teleconverter action

Save €200 now when you buy selected Sony lenses in a set with a teleconverter.

Sony warranty

When you purchase selected Sony models, you will receive an additional year's warranty until 31.03.2025

Welcome to Alpha Bonus

Buy an Alpha camera and get €100 off up to three selected Sony lenses.

Hands On: Sony 50-150mm f/2 GM

Sony introduces a new, powerful zoom lens: the 50-150mm G Master with a continuous aperture of f/2.0. Specially designed for portrait, wedding, concert and event photography, it is designed to give photographers more flexibility and creative freedom without compromising on image quality or handling. Compact, precise and fast: in this article, you can find out what makes the latest member of the G-Master series so special and what advantages it offers you in practice.

Small, light and flexible: Sony 16mm f/1.8 GM

With the new 16mm f/1.8 G in the ultra-wide-angle range, the company is presenting a new lens that now opens up even more creative possibilities. We were able to get our hands on the new fixed focal length in advance and test it briefly. In this blog post, we tell you all about what the new lens can do and, above all, for whom it might be worth a look.

New possibilities for sports and wildlife: Sony 400-800mm G OSS

With the new 400-800mm f/6.3-8 G OSS, Sony is adding a completely new focal length range to its telephoto zoom selection, which could be particularly exciting for wildlife and sports photographers. We were allowed to take the new lens in our hands for you in advance and subject it to a short practical test.

After more than three years, there is finally to be a successor to the Sony Alpha 1 and today we got our hands on it and were able to test it for you. The Alpha 1 is aimed at absolute professional photographers, as it is the top of the range in the Sony product cosmos. It therefore represents the perfect hybrid camera, which was also made for every requirement. In this article, you will find out whether this is the case and whether the Sony Alpha 1 II lives up to this! In addition to the new camera, Sony has also gifted us with a new lens, the Sony 28-70 F2 GM.

Review of the Sony Alpha 1 II

After more than three years, there is finally to be a successor to the Sony Alpha 1 and today we got our hands on it and were able to test it for you. The Alpha 1 is aimed at absolute professional photographers, because it is the top of the Sony product cosmos. It is therefore the perfect hybrid camera, made for every requirement. In this article, you will find out whether this is the case and whether the Sony Alpha 1 II lives up to this! In addition to the new camera, Sony has also gifted us with a new lens, the Sony 28-70 F2 GM.

Review: Sony SEL 28-70mm F2 GM - The new benchmark for standard

The most popular focal lengths of 2024 are probably the focal lengths between 24 and 70mm. Okay, we are also talking about one of the standard focal lengths in photography, which probably covers most applications and can be found in every photo backpack.

Autofocus hacks for stress-free wedding photography - live workshop with Ferdaus Nayebi

Especially at weddings, there is no time for experimentation - the focus has to be right. And the autofocus also needs to be used skillfully. Ferdaus Nayebi shows you how to do this in this live workshop.

Secrets of a successful couple shoot - live workshop with Ferdaus Nayebi

How do I create a good atmosphere for a couple shoot? What does it take to create natural and genuine photos? Ferdaus Nayebi answers these and many other questions in this live workshop.