Welcome to Alpha Bonus
This promotion offers you the following opportunity:
Buy your Sony Alpha camera and get €100 cashback each on newly purchased lenses!
Register your camera now on My Sony and get €100 each on your next lens purchase*
*Valid for selected promotional models. After registering your purchased camera, voucher codes will be sent by email to redeem for lens purchases during the promotional period.
The Sony promotion conditions apply
All info +& Registration
The promotion is valid until March 31, 2024
- For full frame E-mount cameras
- Lens speed: f/4
- Integrated optical image stabilizer
- Extremely quiet and ultra fast linear AF motor - Ideal for photo and video shooting
- Dust and splash water resistant
Sony Vario-Tessar T* SEL 24-70mm f/4.0 ZA OSS Sony FE mount
Sony SEL 12-24mm f/4.0 G Sony FE mount
- G Lens ultra wide-angle zoom lens
- linear motor for smooth, high-precision focus operation
- Direct Drive SSM for quiet, high-precision focus operation
- Sony nano-coating reduces ghosting and light effects
- dust and splash resistant design
- integrated lens hood
Sony SEL 12-24mm f/4.0 G Sony FE mount
Sony SEL 85mm f/1.4 GM Sony FE mount
- Perfect portraits
- Excellent resolution and bokeh
- Natural rendering
- Precision autofocus
- Total control
Sony SEL 85mm f/1.4 GM Sony FE mount
Sony Alpha 7R IVA (ILCE-7RM4A) Body
- 35mm full frame camera
- World's first 35mm full frame 61.0 megapixel image sensor
- 15-stop extended dynamic range
- 5-axis optical ln-body image stabilization
- 10 fps shooting with full AF / AE tracking
- 567 phase detection AF points, 74% coverage
- Real-time eye autofocus for stills/ movies/ people/ animals
- Real-time tracking now also for video
- 5.76 million pixel UXGA OLED viewfinder
- Improved connectivity and usability
- 4K movie recording, S-Log2/3, HDR
- Improved dust and moisture resistance
Sony Alpha 7R IVA (ILCE-7RM4A) Body
Bundles with Sony Alpha 7R IVA (ILCE-7RM4A) Body
Sony Alpha 7R IVA (ILCE-7RM4A) + SEL 24-70mm f/2.8 GM
Sony Alpha 7R IVA (ILCE-7RM4A) + Tamron 28-200mm f/2.8-5.6 Di III RXD
Sony Alpha 7R IVA (ILCE-7RM4A) + SEL 40mm f/2.5 G
Sony Alpha 7R IVA (ILCE-7RM4A) + Tamron 28-75mm f/2.8 Di III VXD G2
Free live consultation
Your individual consultation - from the comfort of your sofa
Sony SEL 12-24mm f/2.8 GM Sony FE mount
- Ultra wide-angle zoom
- constant F2.8 aperture
- excellent image quality
- dynamic perspective
- excellent bokeh
- excellent movie shooting
- compact design
- ideal for night shots, starry skies and sports scenes
- suitable for Sony E-mount cameras
Sony SEL 12-24mm f/2.8 GM Sony FE mount
Bundles with Sony SEL 12-24mm f/2.8 GM Sony FE mount
Sony SEL 12-24mm GM + SEL 24-70mm GM2 + SEL 70-200mm GM2
Sony Alpha ZV-E10 Body
- Sony Vlog Camera ZV-E10
- outstanding 4K (up to 30p) and Full HD slow motion recording (up to 120P)
- side-folding 7.5cm Xtra Fine selfie touch display
- Real-time eye autofocus system
- Product Showcase mode
- Soft Skin effect for soft and natural reproduction of skin tones and optimal face illumination
- Automatic exposure: automatic detection and perfect illumination of faces
- Hybrid AF with 425 phase AF and contrast AF points each / Continuous shooting: 11 fps incl. autofocus
- Connections: USB Type-C terminal (charging function / continuous power solution) / micro HDMI / microphone jack / WiFi /
- Bluetooth
- incl. battery
Sony Alpha ZV-E10 Body
Bundles with Sony Alpha ZV-E10 Body
Sony Alpha ZV-E10 + Bluetooth handle GP-VPT2BT
Sony Alpha ZV-E10 + ECM-W2BT Bluetooth Microphone
Sony Alpha ZV-E10 + Bluetooth handle GP-VPT2BT + ECM-W2BT Bluetooth microphone
Sony Alpha ZV-E10 + Tamron 17-70mm f/2.8 Di III-A VC RXD
- Zeiss f/1.4 standard fixed focal length lens
- Zeiss T coating for fewer reflections and ghosting effects
- Circular aperture with 11 blades for uniform bokeh
- SSM (Super Sonic Wave Motor) for fast, quiet autofocusing
- Dust and splash resistant construction
- High-quality G Master telephoto lens
- optical SteadyShot
- Direct Drive SSM (DDSSM) for quiet, high-precision focus operation
- outstanding bokeh
- dust and splash water resistant design
Sony Alpha 6700 (ILCE-6700) + SEL 16-55mm f/2.8 + SEL 70-350mm
- Sony Alpha 6700 (ILCE-6700)
- Hybrid camera
- 26 megapixel - Exmor R sensor
- AI assisted autofocus system with advanced subject + tracking functions
- 4K/120p video recording (with 6k oversampling)
- 5-axis optical image stabilization
- compact and lightweight and suitable for any adventure
- swiveling touchscreen
- high-resolution viewfinder with XGA OLED technology
- robust, dust- and splashproof construction
Sony Alpha 6700 (ILCE-6700) + SEL 16-55mm f/2.8 + SEL 70-350mm
13 further bundles with Sony Alpha 6700 (ILCE-6700) Body
Sony Alpha 6700 (ILCE-6700) + SEL 16-55mm f/2.8 G
Sony Alpha 6700 (ILCE-6700) + SEL 16-50mm + SEL 70-350mm
Sony Alpha 6700 (ILCE-6700) + SEL 10-20mm f/4.0 G PZ
Sony Alpha 6700 (ILCE-6700) + SEL 15mm f/1.4 G
Sony Alpha 7S III (ILCE-7SM3) + 24-70mm f/2.8 GM2
- System camera especially good for lowlight and video
- EXMOR R full-frame sensor
- 12.1 megapixels
- 4K video (up to 120p in 4:2:2 10-bit)
- Video recording now possible for longer than 30 minutes (4K 60P)
- ISO 80 - 409,600
- 759 phase autofocus points
- improved real-time eye autofocus
- dual image stabilization
- 16 bit RAW output
- S-Log image profiles
- NP-FZ 100, USB-C, full-size HDMI
- Dual CF-Express Type A/UHS-II
- Dust and moisture resistance
Sony Alpha 7S III (ILCE-7SM3) + 24-70mm f/2.8 GM2
2 further bundles with Sony Alpha 7S III (ILCE-7SM3) Body
Sony Alpha 7S III (ILCE-7SM3) + 24-70mm f/2.8 GM
Sony Alpha 7S III (ILCE-7SM3) + 35mm f/1.8
Sony Vario-Tessar T* 16-35mm f/4.0 OSS ZA Sony FE mount
- 16-35mm Lens
- Constant maximum f/4 aperture
- Zeiss T anti-reflective coating for less reflections
- Integrated OSS (Optical SteadyShot) image stabilization
- Dust and splash resistant construction
Sony Vario-Tessar T* 16-35mm f/4.0 OSS ZA Sony FE mount
Sony Alpha 7C (ILCE-7C) Body
- Full frame camera with 24.2 megapixels
- Interchangeable lens system camera
- compact and lightweight
- 509 grams
- 693 phase detection points
- Eye autofocus for humans and animals
- Real-time autofocus system, 5-axis stabilization system
- rotating and swiveling display
- Z-battery for more endurance
- digital audio interface with microphone and headphone jack
- improved dust and moisture resistance
- 4K 30p, Full HD 120p
- Quick focus
- 24.2 megapixel APS-C sensor
- lightweight & compact
- BIONZ X image processor with front-end LSI
- extremely fast autofocus with 0.02 second response time
- Phase-detection autofocus with 425 points covers about 84 percent of the sensor
- reliable autofocus performance even under difficult lighting conditions
- Real-time tracking
- AI-based object detection
- 4K movie recording with pixel readout without pixel binning in Super 35mm format
- tiltable 7.5cm (3.0-inch) LCD touchscreen
- 1.0-cm electronic viewfinder
- ISO 100-32,000 (expandable to ISO 51,200)
Bundles with Sony 6100 (ILCE-6100) Body black
Sony 6100 (ILCE-6100) + SEL 16-50mm PZ OSS black
Sony Alpha 6100 (ILCE-6100) + SEL 16-50mm PZ OSS + SEL 55-210mm OSS
- Full-frame lens
- 35 mm focal length
- Fast (f/1.4)
- Filter thread 72mm
- Ideal for photo and video recordings
- quiet and fast linear AF motor
- Multi-layer 35mm full-frame CMOS sensor
- 24.2 megapixels
- 7.5 cm (3 inch) TFT display
- integrated memory
- BIONZ X image processor
- 1000BASE-T LAN connection
- 1.3 cm (0.5 inch) electronic viewfinder (color), Quad VGA OLED
- 5 GHz Wi-Fi for fast data transfer
- Continuous shooting at 20 frames per second1 and AF/AE tracking
- wide AF coverage with 693 AF points for phase detection and 425 AF points for contrast detection
Bundles with Sony Alpha 9 II (ILCE-9M2) Body
Sony Alpha 9 II (ILCE-9M2) + SEL 24-70mm f/2.8 GM2
Sony Alpha 9 II (ILCE-9M2) + SEL 70-200mm f/2.8 GM2
Sony Alpha 9 II (ILCE-9M2) + SEL 24-70mm f/2.8 GM2 + SEL 70-200mm f/2.8 GM2
Meaning of the delivery status
Immediately available
The item is in stock and can be shipped at short notice.
The item is also in stock in our shop in Düsseldorf.
Am Außenlager. Lieferzeit 4-6 Werktage nach Zahlungseingang
Der Artikel ist vor Ort in unserem Hauslager nicht vorrätig und wird nach erteiltem Kundenauftrag am Außenlager/beim Hersteller bzw. Disributor bestellt. Die zu erwartende Lieferzeit beträgt 4-6 Werktage.
Item has been ordered
The item has already been ordered from the manufacturer or distributor. The delivery time is usually between 1 week and 2 months. As soon as a more precise delivery time is known, we will publish the details on our website. After placing the order, you will be informed regularly about the delivery time.
Available at a specified date
The item has already been ordered from the manufacturer or distributor. We have been informed of the expected delivery date.
This item is ordered exclusively for you
The item is currently not in stock and will be ordered for you from the manufacturer or distributor after you have placed an order. The delivery time is usually between 1 week and 2 months. After placing the order, you will be informed regularly about the delivery time.
Item has been ordered. Delivery time 1-3 months
The item is currently not available. We were not given a delivery time. Experience shows that the expected delivery time is 1-3 months.
Currently not available
The manufacturer or supplier cannot confirm a date, so we assume a waiting time of 2 to 9 months. You can still order the item and secure your place on the waiting list.
Please note: Despite updating our website regularly, it is possible that an item may be out of stock but shown as available for a short time, especially when orders are high. All information is therefore without guarantee. We will inform you immediately if there is a delay in the expected availability/delivery time. The availability information refers to an order quantity of 1. Availability may vary for higher order quantities.