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Choice For Creators

Sony Choice For Creators - Save up to ?500!

Get a combined discount of up to ?500 on selected sets of Sony cameras and lenses that are just right for your photography: Landscape, Portrait or Wildlife.

Promotion valid until July 31, 2024

Blog posts about Sony

LIVE PODCAST: Self-employed with portrait photography? | With Vanessa Wunsch + Good Shots Only

In an exclusive live episode of their photography podcast "Good Shots Only", Paula Kiel and Alina Berger spoke to portrait + commercial photographer Vanessa Wunsch about her path to self-employment. Find out when and how you can best gain a foothold in photography and how to turn your hobby into a career in the new live episode Good Shots Only!

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With Sony cameras & lenses to the portrait master

Looking for the perfect equipment for stunning portraits? Then Sony is the answer! With their Alpha cameras and G, as well as G-Master lenses, you can set new standards in portrait photography. Unleash your creativity and experience unparalleled image quality.

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Hands on: Sony 16-25mm f/2.8 G

There's news from Sony again: a brand new 16-25mm with f/2.8 aperture. Of course, we've had a first look at the new lens. In this blog post, you can find out what it can do and for whom the new lens might be just right.

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Full format vs. APS-C format - What's so great about full format?

Every photography fan has heard the term "full-frame camera" or "full-frame sensor". But what is a full-frame sensor anyway and what impressive advantages does this larger sensor actually have compared to a smaller sensor? We want to answer these questions before you buy a new camera.

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Live workshop sports photography with the Sony Alpha 9 III

Sony unveiled the Alpha 9 III, a revolutionary new camera for sports photographers, at the end of 2023... Now the camera is finally here and on Saturday, February 24, you'll have the opportunity to see it live in action and try out the new features for yourself! Sports photographer Thomas Fähnrich will show you what's possible with the A9 III and how to take action-packed photos of athletes.

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The new Sony 24-50mm f/4 - standard or premium?

A new 24-50mm, yes, that's right: 24-50 with f/2.8 aperture. To be honest, we didn't expect Sony to launch such a lens on the market. We took a look at the new lens. You can find out what it can do compared to the many other standard zooms from Sony in this blog post with video.

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Guide: Cameras for wildlife photography 2024

Animal photography has been as trendy since 2023 as it was last in 2020, which is why we would like to introduce the best current cameras for animal photography to the beginners and professionals among you.

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The best portrait lenses 2023 - More than fixed focal lengths

The best portraits are taken with fixed focal lengths, aren't they? Our colleagues in the store always get lots of questions about photography, from cameras to accessories, everything is included but we also always discuss the best lenses with each other!

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