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SONY: THE CHOICE OF INTEREST

Looking for the ideal equipment for your photographic vision?

Whether it's family moments, dramatic landscapes or cinematic videos - Sony offers you the perfect equipment for every creative adventure. With the powerful Alpha cameras and high-quality Lens, you can set new standards in image quality, flexibility and expressiveness.

Here you will find the right recommendation for every area: from Good for ambitious beginners to Better for advanced users and Best for the highest demands. Let yourself be inspired - and find exactly the equipment that suits you.

CHOICE FOR PORTRAIT

CHOICE FOR LANDSCAPE

CHOICE FOR WILDLIFE

CHOICE FOR FAMILY, PETS & WEDDING

CHOICE FOR MACRO

CHOICE FOR FILMMAKERS

CHOICE FOR CONTENT CREATORS

THE CHOICE FOR PORTRAIT
The right equipment for portrait photography

Capture life in all its facets

Sony Alpha 7 IV (ILCE-7M4 + SEL 85mm f/1.4 GM
3.588,77
After the purchase you will receive 100,- Euro back from Sony. further information :
Discount applies to : Sony SEL 85mm f/1,4 GM Sony FE-Mount
to the set
Sony Alpha 6700 (ILCE-6700) + SEL 35mm f/1.8 OSS
1.722,19
After the purchase you will receive 100,- Euro back from Sony. further information :
Discount applies to : Sony Alpha 6700 (ILCE-6700) Gehäuse
to the set
MSRP*
to the set
THE CHOICE FOR LANDSCAPE
The right equipment for landscape photography

Capture landscapes in all their beauty

MSRP*
to the set
Sony Alpha 7C II (ILCE-7CM2) + SEL 16-25mm f/2.8 G silver
3.162,81
After the purchase you will receive 200,- Euro back from Sony. further information :
Discount applies to : Sony Alpha 7C II (ILCE-7CM2) Gehäuse silber
After the purchase you will receive 100,- Euro back from Sony. further information :
Discount applies to : Sony SEL 16-25mm f/2,8 G Sony FE-Mount
to the set
Sony Alpha 7R V (ILCE-7RM5) + SEL 16-35mm f/2.8 GM2
6.801,25
to the set
THE CHOICE FOR WILDLIFE
The right equipment for wildlife photography

Discover the wilderness and the unexpected

Sony Alpha 6700 (ILCE-6700) + SEL 70-350mm f/4.5-6.3 G OSS Sony E-mount
1.949,99
After the purchase you will receive 100,- Euro back from Sony. further information :
Discount applies to : Sony Alpha 6700 (ILCE-6700) Gehäuse
to the set
Sony Alpha 7R V (ILCE-7RM5) + SEL 200-600mm f/5.6-6.3 G OSS
5.799,36
After the purchase you will receive 100,- Euro back from Sony. further information :
Discount applies to : Sony SEL 200-600mm f/5.6-6.3 G OSS Sony FE-Mount
to the set
Sony Alpha 1 II (ILCE-1M2B) + SEL 300mm f/2.8 GM OSS
14.763,65
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THE CHOICE FOR FAMILY, PETS & WEDDING
The right equipment for family photography

Capture family moments full of closeness and emotion

MSRP*
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MSRP*
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MSRP*
to the set
THE CHOICE FOR MACRO
The right equipment for macro photography

Discover the big picture in the smallest detail

Sony Alpha 6400a (ILCE-6400A) + SEL 30mm f/3.5 Macro
1.041,28
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MSRP*
to the set
Sony Alpha 7R V (ILCE-7RM5) + SEL 90mm f/2.8 Macro G OSS
4.955,66
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THE CHOICE FOR FILMMAKERS
The right equipment for videography

Tell stories with every moving image

Sony Alpha FX30 Cinema Line (ILME-FX30) + SEL 18-105mm f/4.0 G
2.440,96 2.740,96
to the set
MSRP*
to the set
Sony Alpha FX6 Cinema Line (ILME-FX6) + SEL 24-70mm f/2.8 GM2
8.330,45
to the set
THE CHOICE FOR CONTENT CREATORS
The right equipment for content creation

Create content with style and expressiveness

MSRP*
to the set
Sony Alpha 6700 (ILCE-6700) + SEL 16-55mm f/2.8 G
2.307,51
After the purchase you will receive 100,- Euro back from Sony. further information :
Discount applies to : Sony Alpha 6700 (ILCE-6700) Gehäuse
After the purchase you will receive 100,- Euro back from Sony. further information :
Discount applies to : Sony SEL 16-55mm f/2,8 G Sony E-Mount
to the set
Sony Alpha ZV-E1 + SEL 16-35mm f/4.0 G PZ
3.495,89
After the purchase you will receive 200,- Euro back from Sony. further information :
Discount applies to : Sony Alpha ZV-E1 Gehäuse
to the set

More about Sony

On the road with the Sony Alpha 7 V - practical experience (Maurice Klaiber)

Hardly any other camera has recently generated as much discussion as the new Sony Alpha 7 V and Maurice has tested it extensively in real use. In this presentation, he shares his honest practical experiences: Does the camera deliver what it promises and what are its limitations?

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The fascination of landscape photography (Maurice Klaiber)

In this lecture, Maurice takes you on his discovery tours to the most spectacular landscapes in the world. You will learn about his approach to location scouting, composition, light and post-processing. An inspiration for anyone who wants to take their landscape photography to the next level.

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Sony X-MAS Deal

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Get summer cashback on selected Sony cameras, lenses and accessories

CREATOR NIGHT in Hanover: An evening full of exchange, learnings & insights

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Sony Alpha 7 III instant discount

Get 200€ instant discount on Sony Alpha 7 III variants. The instant discount will be deducted in the shopping cart.

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The great hybrid camera duel: Sony a7 V or Canon R6 III?

Two cameras that look almost the same on paper, but have different strengths in practice. Canon EOS R6 III and Sony Alpha 7 V are full-frame hybrids in the 33 MP sweet spot, with strong AF and 4K power. But: Who delivers more speed? Which offers the better video workflow? And which one is simply more fun in the end? We show you the differences that really matter.

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Sony Alpha 7 V: Sony redefines the full-frame standard

The A7 series has been one of the most popular full-frame cameras for years and today Sony is finally raising the curtain on the Alpha 7 V. Find out in our review what we can tick off our wish list and what remains to be done.

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All about the perfect wildlife photo: equipment, editing & Co.

Which setup makes sense when - from light kits to super telephoto, including AF settings, stabilization and camouflage. Plus a fast, true-to-life RAW workflow (contrast, color, noise) and practical backup and export tips for web & print.

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The fascination of wildlife photography: what makes animal photography so special

How do you create images that show closeness, respect and genuine behavior - without intervening? In this lecture, Sasan Amir shows how timing, light and perspective work together and why good storytelling begins before the shutter is released.

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MSRP* = manufacturer's recommended retail price
All prices in Euro and incl. VAT.

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